Chamber YOUniversity - Grow Your Business with Social Media

Build an effective social media strategy to promote and grow your business.

Does it seem like these days everyone’s “liking,” “tweeting,” “following,” “tagging,” “streaming,” “sharing” or joining the blogosphere? Are you feeling the pressure to jump on the social media bandwagon, but concerned you don’t have enough information or expertise to do it properly?

Don’t stress about it! This workshop will teach you everything you need to know about social media in just one exciting, power-packed day of training.
When it comes to driving traffic to your website; generating buzz and interest about your products and services; creating a real-time, personal connection with prospects and customers; and generating qualified leads your sales team can act on right away, nothing beats social media. Time and again, companies with a strong social media presence are coming out ahead, and their success shows in their bottom line.

Social media marketing is cost-effective, flexible, responsive, measurable and relatively easy to get started. The benefits far outweigh the risks, and the payoffs can be lucrative. In short, opting to create a social media presence for your organization is one of the smartest marketing decisions you can make.

In just one day, you’ll discover:

• Facebook, LinkedIn, Twitter, YouTube, MySpace and more! — understand the different social media platforms
• Determine which platforms are best for meeting your organization’s goals
• Setting up your own social network — from initial marketing plan to live rollout
• Hits? Views? Fans? Tweets? Likes? How — and what — you should measure to gauge social media effectiveness
• Managing your online reputation: dos and don’ts for handling negative criticism and comments
• Case Study: What makes other companies’ social media campaigns successful — or miss the mark

Fred Pryor Seminars will be presenting this information. An on-site workshop provides the perfect forum for real learning. Instructor-led discussions, exercises, and in-class practice time help drive home key skills and techniques. These interactive strategies help participants use more of what they learn in everyday situations.
Benefits of this program:

• Learn to choose the platforms that best fit your organization’s marketing needs (Facebook? Twitter? YouTube? LinkedIn? MySpace?)
• Gain stellar strategies for developing a well-thought- out marketing plan that incorporates the most effective platforms
• Create a launch checklist and rollout timetable Find ways to monitor your plan’s effectiveness by measuring results and determining ROI
• Evaluate your plan based on results in order to maintain the status quo or change gears to ensure greater success

Who should attend?
Professionals in …
Marketing Sales Advertising Public Relations
Corporate Communication
Business Strategy
Small Business Owners
Anyone who wants to include social media strategies in their overall marketing and communications plan

Fred Pryor Seminars/CareerTrack, divisions of Park University Enterprises, Inc. is an approved provider of Continuing Education Units (CEUs), credits approved by the Project Management Institute (PMI)®, the HR Certification Institute (HRCI), and the National Association of State Boards of Accountancy (NASBA). This course qualifies for 6 CPE credits.